In May's Issue

• Preneed Marketing
  The Art & Science of Marketing – A preneed expert shares his experiences on how to find better ways to reach your customer base.
  By Mark Hornibrook


• Preneed Marketing
  The Don Quixote of Preneed –Taking the idea from the novel "The Ingenious Gentleman Don Quixote of La Mancha," Dan Isard asks if the quest for a perfect preneed scenario is a fool’s mission.
  By Daniel M. Isard


• Preneed Marketing
  Asking the Right Questions – When managed correctly, providing preneed trust services to your clients can be profitable for both funeral homes and cemeteries. However, it is important to know how to properly evaluate a preneed program to ensure it will work for you.
  By Bill Williams


• Special Report
  Graduate Degeneration – While enrollment trends are positive in mortuary schools, 40 percent of students are not graduating.
  By Tanya Kenevich


• AFD Profiles
  Celebrating Moms – Since May 13 is Mother's Day, we wanted to share the stories of four dedicated funeral directors who are also moms.
  By Patti Martin Bartsche


• Marketing
  Reaching Out to Your Hispanic Population – As the Hispanic population continues to grow, businesses – including funeral homes – are looking for ways to penetrate the marketplace.
  By Patti Martin Bartsche


• AFD Interview
  The New Consumer – We like people who are like us. And when it comes to business, we know what they want because we want the same thing, too.
  By Patti Martin Bartsche


• Thought Leader
  Back to the Classroom: What You Need to Know – It is becoming increasingly necessary to have a college degree for career advancement and even just getting through the door.
  By Walter Crox


• Product Spotlight
  Technology – Recognizing the need to connect funeral homes with the families they serve through social networking, Tributes.com has launched an app for that.
  By Patti Martin Bartsche