Industry News

ASD Wins 2012 NFDA Innovation Award

BROOKFIELD, Wis. – The National Funeral Directors Association (NFDA) presented ASD – Answering Service for Directors with the 2012 NFDA Innovation Award during the association’s International Convention & Expo, which took place Oct. 7-10 in Charlotte, N.C., according to a news release.

The company was recognized for its ASD Mobile, a smartphone application.

ASD Mobile is a powerful mobile phone app that functions as a two-way channel capable of transmitting and receiving information. Designed exclusively for funeral homes, ASD Mobile allows funeral professionals, no matter what their location, to receive first calls and new messages, and provides one-touch access to service and on-call information.

Earlier this year, funeral service vendors and suppliers had an opportunity to submit a product or service that became commercially available after January 1, 2011, for consideration in the 2012 NFDA Innovation Award competition. A distinguished panel of funeral directors evaluated the 31 entries and selected five finalists. The other finalists for the NFDA Innovation Award were: Touch With Love by Digital Registry Inc.; Side Extension Panel by Ferno-Washington; Urn Memorial Display by Remembrance Creations LLC; and Display Animation by Wilbert Funeral Services Inc.

Established in 2009, the NFDA Innovation Award recognizes and promotes creativity, innovation and excellence among funeral service suppliers and vendors.

For more information about ASD Mobile and other products and services entered in the 2012 NFDA Innovation Award competition, visit

Posted Oct. 24


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