Industry News

Joe Weigel Launches Weigel Strategic Marketing

INDIANAPOLIS – Long-time funeral service professional Joe Weigel has launched Weigel Strategic Marketing, a full-service marketing consultancy focused on the funeral profession.

The company operates as a marketing and communications resource that specializes in helping companies and organizations with all their marketing challenges. "You might say Weigel Strategic Marketing is the marketing service for funeral service,'' Weigel said.

Weigel Strategic Marketing has a large marketing tool box from which to draw, and will work with funeral professionals to help identify the most effective tools for the project or assignment. From comprehensive marketing plans to simple press releases, Weigel and his community of outside resources will offer a broad range of services, including:

  • Marketing and communications
  • Brand positioning
  • Research - consumer/customer insights
  • Innovation/product development
  • Strategic planning
  • Publicity and public relations
  • Advertising development
  • Social media outreach

Weigel has 35 years of marketing experience, with more than half of his career spent in funeral service. Before forming Weigel Strategic Marketing, he was vice president of marketing and sales at Genesis Casket. Prior to joining Genesis, Joe was vice president of marketing at Wilbert Funeral Services. He began his career in the funeral profession at Batesville Casket, where he was the first director of marketing for the company’s Options by Batesville cremation division and later promoted to director of marketing and corporate communications at Batesville Casket. Before joining BCC, he held senior account management roles at several Midwestern advertising and PR firms.

Weigel has been a frequent speaker on the topics of marketing and communications at funeral service conventions on both the national and state level. Joe is also a published author on funeral home merchandising, communications and media relations and has been quoted in the Wall Street Journal, The New York Times, and Fast Company magazine. He has also appeared on the Discovery Channel, the National Geographic Channel and the History Channel.

Weigel can be contacted at 317-260-8515 or at

Posted Nov. 6


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