Industry News

W.L. Smith & Associates Limited Announces Strategic Partnership

W.L. Smith and Associates Limited, the largest Funeral Stationery manufacturer in Canada and distributors of the Estate Administrator, and the No. 1 grief recovery program in the world AfterLoss, announced that they have expanded their strategic partnership with FrontRunner Professional, according to a news release.

Under this expanded partnership, W.L. Smith and Associates Limited will become the exclusive manufacturers and worldwide distributors of FrontRunner Professional’s Book of Memories Tribute Suite.

With integrated one-write logic, the Book of Memories™ Tribute Suite makes it easy for your firm to design and personalize keepsakes, such as memorial record books, memorial folders, service programs, prayer cards, bookmarks and candles that match the online memorial website — effortlessly enriching a funeral or memorial service. Service details will automatically populate the stationery items and printing is just a click away. As a bonus, the printer, ink and maintenance are all included.

In addition, FrontRunner will now offer a selection of W.L. Smith & Associates Limited’s LifeThemes to their Web-based Book of Memories offerings, allowing families to have a coordinated seamless selection, both web based and in print. FrontRunner’s new Hybrid Print System will allow Funeral Professionals to completely personalize both the Book of Memories™ as well as all W.L. Smith & Associates LifeThemes.

Geoffrey Quinton, CEO of W. L. Smith & Associates Limited explains why he chose to enter into an Agreement with FrontRunner Professional: “We are continually evaluating the ongoing evolution of Funeral Service in North America. When opportunities arise from this evaluation, we’ve historically acted very quickly to capitalize on them for the benefit of our customers. In addition to developing progressive and sound strategies internally, today’s new business paradigm requires successful companies to look outward as well as in; Building strong partnerships in order to leverage individual companies’ expertise. The synergies that these strategic partnerships provide translate into the value, quality and innovation people expect from W. L. Smith & Associates Limited. Simply put; the best get better by aligning with leaders in their respective fields. FrontRunner Professional is that type of company. Their industry leading technology and proven track record, combined with the W.L. Smith & Associates dynamic, will result in exponential results for both companies, and most importantly for today’s forward thinking Funeral Professional. We are excited at the prospects this holds for our valued customer base.”

Kevin Montroy, founder and CEO of FrontRunner Professional, agreed. “This expansion of our strategic partnership was a natural evolution. As a funeral professional myself, I have long known the quality of W.L. Smith & Associates and their people. They understand and respect what quality means to families and what it means to funeral professionals who seek a higher standard. In the end, it is often truly only the Memorial Stationery that is the one thing the families leave the funeral home with after the service," he said. "We created the new Book of Memories Hybrid print system to offer them the best of both worlds - the quality of personalization combined with a quality of fine Memorial Stationery. And with the website, we will invest heavily for our clients to help educate and inform families on this higher standard of offering and direct them to a network of funeral professionals that are listening and responding to their changing needs.”

Posted Nov. 20

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