BOSTON – Tributes, Inc. has announced that Jim Barron will join the company Jan. 1, 2013, to lead its efforts to expand the company’s presence within the funeral home channel in the Western half of the country, according to a news release.
A Michigan resident, Barron joins the Tributes.com team most recently from Batesville Casket Co., where he was director of sales for the Northeast region. In addition to his many years in the funeral profession, Barron also brings several years of software sales experience to the position, providing an important balance of funeral service and technology sales expertise.
Barron's role, along with that of the rest of the Tributes.com sales force, is squarely focused on helping funeral homes understand how to enhance and leverage the Internet and their online obituary programs to meet the increasing consumer demand for enhanced digital services while driving new revenue streams, leads, and brand awareness within their local communities and beyond
“The Tributes.com business continues to rapidly evolve and 2013 will be an important inflection year for us in terms of continued channel development and revenue growth,” said Elaine Haney, CEO and president of Tributes, Inc. “As we evaluated the changing needs of the business as we enter our next growth phase, it became clear that it was very important for us to add another senior sales executive to our team to complement the efforts of John Heald who has done a remarkable job in establishing the Tributes.com brand within the funeral profession over the course of the last four years. With Jim’s arrival John will now have the opportunity to have a more concentrated focus on the Eastern half of the country and I will look to Jim to help us continue to incorporate improved systems and processes to help better manage the day-to-day activities of a growing team.”
“Ours is a profession of constant change. To not adapt to these dynamics is in and of itself an invitation to fail,” said Barron, vice president of West Coast sales of Tributes, Inc. “Funeral service leaders must be mindful of consumer's evolving needs while providing a deliverable that reflects the sensibilities of the lives we help celebrate and the stories we help tell. Tributes.com embraces that focus and I am very pleased to be a part of the corporate team.”
Posted Dec. 11