Industry News

2,000 Funeral Professionals Offer Families More Without Doing More

DETROIT – More than 2,000 funeral professionals have increased their level of service without increasing their responsibilities with funeralOne’s e-commerce solution, The Sympathy Store, according to a news release. The Sympathy Store is a free, done-for-you ecommerce plug-in that allows funeral firms to sell gifts and flowers directly on their website, earning up to 25 percent commission on every order.

“The Sympathy Store was created specifically to help people in the community support families during their time of need, even if they can’t attend the loved one’s service,” said funeralOne CEO and founder Joe Joachim.

The e-commerce solution allows funeral home website visitors to shop sympathy gifts and flowers at the same place they’re viewing obituaries and sharing memories, transforming the average funeral home website into a one-stop-shop.

The Sympathy Store offers the largest selection of sympathy gifts online, featuring some of the biggest sympathy brands like Mrs. Fields, Godiva and Precious Moments. And if funeral homes have preferred local florists, they can continue sending business to them as well.

For every order placed through their Sympathy Store, funeral firms earn up to 25 percent commissions - the highest in the industry.

The Sympathy Store is a turnkey e-commerce solution – meaning the funeral home doesn’t have to take on any new responsibilities. funeralOne handles all of the logistics, from coordinating with local florists, to ordering, billing, shipping, and even customer service.

To learn more about The Sympathy Store, visit or 866-790-6407.

Posted Jan. 10


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