WALL, N.J. – The figures don’t lie: The cremation rate continues to rise, and for many families, cremation is quickly becoming the new normal. Many funeral directors are left scratching their heads, wondering how to handle this growing trend. More importantly, they’re questioning cremation’s impact to their bottom line.
A new guidebook tackles these issues head-on, providing information from the profession’s leading experts on how cremation should be embraced and how it can have a positive impact on your bottom line.
“The Funeral Director’s Guide to Cremation Arrangements: A Comprehensive Guidebook on Connecting With Families to Increase Your Profitability,” published by Kates-Boylston Publications, is the latest volume in its Funeral Director Guide series. Previous volumes include “The Funeral Director’s Survival Guide,” “The Funeral Director’s Economic Recovery Guide,” “The Funeral Director’s Marketing Guide,” “The Funeral Director’s Guide to Statistics” (updated in 2012) and “The Funeral Director’s Guide to Alkaline Hydrolysis.”
Topics covered in the guide include:
- The importance of offering cremation packages
- What cremation families really want
- How to effectively market cremation to your families
- How to make cremation a viable source of income
The “Funeral Director’s Guide to Cremation Arrangements” retails for $99 and can be purchased by calling 800-500-4585 or by visiting the Bookstore page at www.katesboylston.com.
Posted Jan. 23