Industry News

Tributes, Inc. Celebrates Five-Year Milestone

BOSTON, Mass. – Tributes, Inc. the online source for local and national obituary news, has announced that is has achieved significant growth in consumer engagement as it celebrates its fifth anniversary. Since the launch of its website in the fall of 2008, Tributes.com has rapidly established itself as a trusted end-of-life brand among consumers and within the funeral profession by:

  • Helping families celebrate the lives of their loved ones with rich, permanent, multi-media online memorials;
  • Helping the circle of grievers more easily find obituary information and connect to the immediate family through one national database; and
  • Helping funeral homes create state-of-the-art digital services that better meet the changing needs of their families and their businesses.

As the cremation rate continues to rise, resulting in many families not having a physical grave that they can visit, coupled with the increased geographic span of people’s personal relationships, the ubiquity of technology, and the social acceptance of online grieving, the online obituary has started to take on a whole new meaning in our culture as the ‘virtual cemetery’ – a permanent place where family and friends can visit from anywhere at any time to reconnect with the spirit of a loved one. The online obituary is no longer just a piece of fleeting news, it’s a ‘destination’ – a living, breathing, evolving remembrance to be treasured for generations to come – and Tributes.com in partnership with funeral homes across the country is well-positioned to be the guardian of those memorials.

In addition to its noteworthy traffic growth, Tributes.com achieved scale across a number of other significant metrics over the last year:

  • Uploaded the 95 millionth obituary record to its national obituary database.
  • Launched its 1500th custom obituary section on the Tributes Network. The Tributes Obituary Distribution Network is made up of Tributes-powered, co-branded obituary sections custom-built for television and radio media as well as funeral home websites.
  • Processed its 4 millionth online condolence.
  • Surpassed $400,000 in in-memoriam, charitable donations transacted on the Tributes.com platform since the launch of integrated support for memorial giving in 2011.

The seminal year also heralded the launch of an exclusive marketing deal with Ancestry.com, offering Tributes users different ways to explore family history on Ancestry.com and Archives.com, as well as three new Tributes.com product innovations:

  • Second generation of its premium online memorialization product, the Eternal Tribute, fully-integrated with video creation support;
  • Facebook application for funeral home business pages and;
  • Mobile interfaces for Tributes.com and all Tributes Network partner implementations to support the quarter of Tributes.com users who view obituary information on mobile devices.

“I couldn’t be more proud of my team as together we take a moment to celebrate the achievement of much hard work and dedication to our mission: ensuring that every life story is properly told and celebrated; that obituaries are easy to find and that no one misses the opportunity to express their condolences; and that funeral homes have access to the best digital solutions to support their families and grow their businesses,” said Elaine Haney, CEO and President of Tributes, Inc. “Tributes.com is driven by a highly dedicated group of individuals trying to make a real difference in people’s lives and bring about innovation in a business segment that has not experienced much technology evolution, despite the unprecedented consumer adoption of technology solutions which has occurred in the last decade. We are excited about the continued growth opportunities of the Company as we work to build a major consumer brand within a lifestage where there has not been one and continue to expand our footprint in ways that allow us to provide consumers with information, services and products that help them to better navigate end-of-life.”

“We applaud Tributes.com as they mark this milestone anniversary. As an early Tributes funeral home partner we have witnessed the company’s overwhelming commitment to be the most interactive, easy to navigate and state of the art platform for obituaries in the marketplace. Our community, and most importantly the families that we serve, volunteer rave reviews in regards to the warm and professional manner in which their Tributes-powered online memorial page on our website (www.magounbiggins.com) provides for interactive responses and ease of sharing on social media sites for widespread communication of information," said Robert J. Biggins, president of Magoun-Biggins Funeral Home in Rockland, Mass., and past president National Funeral Directors Association. "Their recently released video creation software, fully integrated with the Eternal Tribute, saves time and effort while enabling personal reflections through a vast library of cinematic options.”

Posted Feb. 11


 
























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