AURORA, Ind. – Aurora Casket Co. has announced the promotion of marketing veteran Marty Strohofer to vice president of marketing & product development. Strohofer, who has been an integral part of Aurora’s success for the past 12 years, will lead the marketing services and product development segments for the organization.
According to Aurora president Michael Quinn, Strohofer has successfully created and promoted many of Aurora’s best marketing and new product ideas. “Marty is a thought leader in our business and challenges us to think bigger and do more,” Quinn says. “Aurora will invest in more resources in continuing to find the most innovative solutions for our customers, and Marty is the ideal choice to lead that effort.”
Aurora is coming off several years of marketing successes, such as the industry’s top selling casket, being named the top rated service provider among all casket manufacturers, a successful launch of the industry’s most advanced cloud-based customer service technology solution and a slew of marketing industry awards for excellence in communications.
Strohofer saids his priorities remain to work with the focused needs of funeral homes, and continue to find and effectively deliver the best solutions so those homes may best serve their families and community. “This will be an exciting year for funeral homes that work with Aurora,” Strohofer said. “The tools, services, products and the team we have in place all continue to make a significant positive impact to help our homes be more successful, and to help educate consumers on how funeral professionals can create meaningful funeral services for their loved ones.”
Posted Feb. 15