Industry News

Wilbert Introduces E-commerce for Cremation Products

BROADVIEW, Ill. – Wilbert Funeral Services, Inc. now has an online platform for purchasing cremation urns, mementos and memorial jewelry, according to a news release. Exclusively for funeral professionals, provides the convenience of 24/7 access to a wide selection of cremation products.

Currently featuring over 125 cremation urns, many with matching mementos, plus a beautiful collection of memorial jewelry, WilbertDirect can be browsed by all, but only funeral professionals who have registered on the site will be able to see pricing and purchase online. The registration process is simple, beginning with a click on the register tab in the upper-right of any page. Although families will not be able to see pricing, funeral professionals can still direct families to WilbertDirect to choose products at their convenience and in the comfort of their homes. To accommodate families, funeral professionals can download a spreadsheet from WilbertDirect and with a single entry, apply a mark-up and create a price list for families.

“Wilbert has always tried to accommodate the needs of Funeral Professionals and WilbertDirect is another way to help them maximize their time,” said Mike Devaney, cremation merchandising manager, Wilbert Funeral Services, Inc. “It may also enhance cremation product sales by creating family awareness of other items such as mementos and jewelry.”

For more information on WilbertDirect, call 888-WILBERT or visit

Posted March 13


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