COLD SPRING, MINN. - After more than 115 years of operation, 89 of them as Cold Spring Granite, the company best known for its granite used in commercial and residential building products, memorialization and quarry materials, has announced a name change. All Cold Spring Granite divisions and brands will now exist under a single masterbrand: Coldspring, according to a news release.
“We have been well known as a granite company for a long time, even though we have been much more than a granite company for many years. Significant parts of our business are devoted to the manufacturing and distribution of bronze memorials and signage, diamond tools and equipment and other materials including marble, limestone, sandstone and composites that are specific to very specialized applications. A unified Coldspring masterbrand will allow us to streamline and create efficiencies to better serve customers and provide broader market acceptance as we seek to innovate, grow, and diversify in both our critical core businesses and in new strategic directions” said John Mattke, President, chief operating officer of Coldspring.
The name Coldspring was selected because it has positive and broad recognition in the markets the company serves and is an easy connection to existing products and services, so it should provide a logical and smooth transition for most customers.
“Rather than creating separate and distinct brand names for each of our businesses, we believe it is important for people to recognize the strength, stability and innovative nature of the company as a whole,” said Mattke.
The company chose Coldspring as one word with its accompanying logo to distinguish it from its community of origin and any other products that may carry the two word Cold Spring name. “As one Coldspring we will make it easier to understand our brand, our offerings and the resources we bring to the table as we seek to create extraordinary customer experiences,” said Mattke.
From natural stone and bronze to industrial and diamond tooling products, Coldspring has been serving the architectural, memorial, residential and industrial markets for more than 115 years. Headquartered in Cold Spring, Minn., the company owns and operates multiple facilities across the country, including a bronze foundry, 30 quarries and five fabrication locations. They employ more than 900 employees throughout North America. To learn more about Coldspring, visit their website
Posted April 15, 2013