WALL, N.J. – Funeral professionals now have a new tool to forge stronger relationships with families: “The Funeral Directors Guide to Social Media.”
The latest guidebook in Kates-Boylston Publication’s award-winning series for funeral professionals, the book provides tips and guidance on using Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube and other resources to boost brand awareness and goodwill.
“The idea of ‘social networking’ was once seen by many as just another way to waste time, but many funeral professionals are using it to their advantage, and it’s paying off big,” said Thomas Parmalee, executive director of Kates-Boylston Publications. “We’re happy to share a new and important resource that will help funeral professionals understand and use social media.”
Homesteaders Life Co. in West Des Moines, Iowa, is sponsoring the book, which Vice President of Marketing Dean Lambert calls “another highly useful compilation of articles and data to help you decide when and how to put social media to work for you.”
The guidebook includes never-before-published articles such as:
• “Pinterest 101 for Funeral Professionals” by social media guru Mayra Ruiz.
• “Serving Pet Parents Through Social Media” by Coleen Ellis, founder of the Two Hearts Pet Loss Center in Greenwood, Ind.
• “Keys to Understanding Connected Consumers” by Ashley Montroy, marketing and social media manager at FrontRunner Professional.
• “Online Obituaries: Why They are Important to Your Families and Your Business” by Elaine Haney, president and CEO of Tributes.com.
You can view a full Table of Contents and order the book here.
Posted May 20, 2013