Industry News

Homesteaders Sponsors 2013 Guide to Statistics

WEST DES MOINES, IOWA – The 2013 Funeral Director’s Guide to Statistics, sponsored exclusively by Homesteaders Life Company, is now available from Kates-Boylston Publications.

“Homesteaders is proud to sponsor the 2013 edition of the “Funeral Director's Guide to Statistics,” published by Kates-Boylston,” said Homesteaders’ vice president of marketing Dean Lambert. “This is our seventh sponsored Funeral Director's Guide, and each has provided benefits exponentially greater than the purchase price.”

The latest guide is complete with the most up-to-date statistical information in the industry, providing you with tools and knowledge to better understand buying trends, what families want most and more. A wide range of articles cover topics such as cremation trends, third-party sales and pet loss.

Homesteaders’ director of marketing communications Kim Shelquist contributed an article about the importance of measuring the success of your marketing efforts.

“As funeral professionals, we can't overlook the value of solid statistical analysis in our day-to-day business operations. You've heard it before; you can't manage what you don't measure! The “Guide to Statistics” provides funeral professionals with a wealth of information on important business issues,” Shelquist says. “It also provides a springboard for us all to think about what we might measure in our own business in order to better evaluate and ensure our success.”

The guide contains more than 80 pages of tips and information on how to use statistics to increase market share and improve customer service.

“We feel fortunate to share with Kates-Boylston an unwavering commitment to the long-term success of funeral service, and these types of publications are a tangible example of this commitment,” Lambert said.

To order the 2013 Funeral Director's Guide to Statistics, click here.


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