Weigel Strategic Marketing, a leading communications company specializing in the funeral profession, has introduced simplified press kit packages designed to give funeral homes and funeral service suppliers a cost-effective tool for use in their promotional efforts, according to a news release. These packages consist of several publicity tools – including press releases, pitch letters, profile sheets and backgrounder pages – and start at $750.
“These are ideal packages for those in funeral service to begin a media outreach program or be proactively prepared for a call from a reporter,” said Joe Weigel of Weigel Strategic Marketing. “It’s important to be ready to provide facts and other information to the media quickly and effectively when contact is first made. Having a completed press kit ready to quickly forward to a reporter reflects positively on the professionalism that is found at the company and starts to build a relationship with the media.”
Weigel Strategic Marketing has released three packages with program price points from $750 to $2000. If necessary, custom packages can also be created based on the specific need and situation of the firm. Once completed, components of the press kits can be printed and assembled in a folder for future use as well as posted electronically on the company’s website.
Basic – includes one press (or news) release, one executive profile sheet and one background information page. Package cost is $750.
Premier– includes one press release, one executive profile sheet, one background information page, one area of expertise sheet and one pitch letter. Package cost is $1250.
Premium Package – includes two press releases, two key executive profiles, one backgrounder information page, pitch letter, question and answer sheet, and areas of expertise page. Package cost is $2000.
“A media outreach program can be an important tool to building and enhancing the brand image of a funeral company,” stated Weigel. “However, preparing a press kit can be a time consuming process, particularly if the company only has a handful of employees. These packages are a great way for funeral homes and funeral service suppliers to create a professional press kit without breaking the bank.”
Founded in 2012 in Indianapolis, Weigel Strategic Marketing is a communications firm delivering expertise and results across three interrelated marketing disciplines: strategy, branding and communications. To learn more, visit their website, call (317) 260-8515 or email the company
Posted Nov. 5, 2013