Industry News

Unity Financial Life Names New Company President and COO

CINCINNATI - The Unity Financial Life Insurance Company announced that Jay Hardy was named president and chief operating officer, effective immediately. Tom Hardy will continue as chairman and chief executive officer. The announcement was made following the company’s board of directors meeting on March 11.

Jay previously served as the company’s executive vice president and chief marketing officer. He has been a full time officer since 2007 and a board member and investor since 2001.

In his new position, Hardy is responsible for operations, marketing and sales, information technology and compliance.

"Jay has been a key player in our strategic efforts for many years," Tom Hardy said. “His broad-based experience, on the pre-need and funeral trust sides of our business, makes him a great fit for this role." He went on to add, "Jay is a team builder and motivator who will continue to inspire our leadership team and guide the company to new heights.”

Posted March 14


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