Industry News

Unity Financial Celebrates Golden Anniversary

The Unity Financial Life Insurance Company turns 50 years old on May 6th, 2014. A golden anniversary celebration, at the company’s Cincinnati, Ohio corporate headquarters, will take place to commemorate the event, according to a news release.

Under the guidance of the company’s current family ownership, Unity Financial Life has enjoyed over a decade of continuous, profitable growth. Since 2001, the company has expanded both their geographic footprint and their product offerings. 2013 premium exceeded $50 million and year end reserves were over $150 million.

Tom Hardy, chief executive officer, Unity Financial Life said, “As a private, family company, we find it easy to relate to the funeral industry where most of our customers are family businesses. We don’t sell through the large consolidators. One advantage of running a relatively small company is that we can react and make decisions more quickly than our largest competitors. When an agent or funeral home needs something a little outside of the box, we can often provide a solution."

Unity has been recognized by Inc. Magazine for the last six years (2008, 2009, 2010, 2011, 2012, and 2013) as the fastest growing privately owned life insurance company in America.

Unity Financial (UFL) was founded as Germantown Life Insurance Company in 1964 in Philadelphia as a subsidiary of Germantown Mutual Insurance Company. In 1993, Unity Mutual Life of Syracuse, NY, bought Germantown and moved the headquarters to Syracuse.

In 1996, Unity Mutual changed the name of the company to Unity Financial Life Insurance Company (UFL). Unity Mutual used UFL for pre-need and final expense sales outside of New York State.

On December 18, 2001, Hardy, LLC (owned by the Hardy family) purchased fifty percent of UFL from Unity Mutual. In January, 2002, operations were moved to Cincinnati, Ohio.

In 2011, Hardy, LLC purchased the other half of UFL, making Hardy, LLC the sole owner of UFL. In the same year, UFL changed its state of domicile from Pennsylvania to Ohio.

For more information contact Unity Financial Life Insurance Company at (877) 523-3231 or visit them online by visiting their website.

Posted April 4, 2014


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