Industry News

NFDA Convention Keynote Speakers Will Inspire Personal and Professional Success

BROOKFIELD, Wis. – The National Funeral Directors Association has announced that Daniel M. Clark and Steve Gilliland will headline its 2014 International Convention & Expo, according to a news release.

For the second year in a row, NFDA will feature a free NFDA Special Engagement session on Wednesday afternoon. This year, NFDA is pleased to welcome Jeff Hargett from The Ritz-Carlton Leadership Center. The NFDA Convention will take place Oct. 12-15 at the Music City Center in Nashville, Tenn.

Daniel M. Clark, CSP, CPAE, Dan Clark and Associates, Salt Lake City, Utah

The Art of Significance: Life Changing Leadership

Opening General Session, Monday, Oct. 13, 9:45 a.m.

Successful people identify themselves in terms of what they do and seek what’s impressive. Significant individuals identify themselves in terms of who they are and seek what’s important. Attendees will leave Clark’s inspiring session with an understanding of the Twelve Highest Universal Laws of Significance that surpass “doing the right thing.” To achieve significance, a person must relentlessly pursue a daily path of personal refinement and peak performance, making sure their purpose is what they say it is and their influence is what it needs to be.

Steve Gilliland, Steve Gilliland Inc., Mocksville, N.C.

Enjoy the Ride™

Closing General Session, Wednesday, Oct. 15, noon

A blueprint for getting the most out of life, "Enjoy The Ride" is a hilarious and eye-opening motivational experience that will cause attendees to examine where they are both personally and professionally. Discover how to evolve and appreciate, rather than simply maintain and exist. According to Gilliland, if individuals want to achieve true success and fulfillment, they must first discover an enthusiasm for their work and personal life – then decide where they are heading, get on the bus, choose the right seat and Enjoy The Ride.

Jeff Hargett, Senior Corporate Director, Culture Transformation, The Ritz-Carlton Leadership Center

“Radar On-Antenna Up”: The Ritz-Carlton Method of Fulfilling Unexpressed Wishes and Needs

NFDA Special Engagement, Wednesday, Oct. 15, 2 p.m.

There is no greater experience in service delivery than to surprise and delight a customer. During this NFDA Special Engagement, attendees will learn how the Ladies and Gentlemen of The Ritz-Carlton take service excellence to the highest levels every day. Hargett will share the importance of a written service strategy, the difference between customers’ expressed and unexpressed wishes, and the power of creating unique, memorable and personal experiences.

The NFDA International Convention & Expo is the world’s largest gathering of funeral directors and helps attendees achieve more in their businesses, communities and lives. The latest information, including details on how to register for the Convention and reserve hotel rooms, can be found by visiting or calling 800-228-6332. Those who wish to attend convention can save up to $100 on the registration fee when they register on or before Sept. 5.


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