Industry News

Homesteaders Expands Availability of Security Option Plus

Homesteaders Life Co. announced in a news release that it has expanded the availability of its new product feature Security Option Plus, which can help reduce the amount and frequency of shortfalls on insurance-funded prearranged funerals. Security Option Plus is now available in a total of 30 states and the District of Columbia.

“We are pleased to offer the additional protection of Security Option Plus to an even greater number of our funeral home customers and the families they serve,” said president and CEO Steve Lang. “Security Option Plus can help funeral home owners more confidently guarantee the coverage of prearranged funeral expenses.”

Available exclusively from Homesteaders, Security Option Plus increases the initial face amount of the insurance policy. Policy growth is applied to the increased face amount, providing further protection for the funeral home and allowing it to continue to offer valuable guaranteed protection to families.

“We recognize the concerns many funeral home owners have about guaranteeing advance funeral plans, and in response we developed Security Option Plus to provide customers with the additional protection they deserve,” said Executive VP-Sales and Service Lyndon Peterson. “Funeral home owners and managers turn to Homesteaders for secure funding solutions, and we aim to exceed their expectations by offering a choice not currently available in the market.”

Security Option Plus is now available in (bold type indicates new releases): Alabama, Arizona, Arkansas, Colorado, Delaware, District of Columbia, Florida, Hawaii, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Mississippi, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Utah, West Virginia and Wisconsin. Additional states will be added in the coming months.

Homesteaders Life Co. is focused solely on funeral insurance funding and support and according to a recent brand study conducted by Homesteaders, is the most often used preneed funding provider among nationally recognized competitors. Visit the Homesteaders website to learn more.

Posted Aug. 4, 2014


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