Industry News

Legacy.com Acquires Obitdata.com

EVANSTON, Ill. – Legacy.com, the world's number one destination for people seeking obituaries and funeral service information, has acquired assets of Obitdata.com, further expanding its value-added offerings to funeral home and newspaper partners, the company announced in a press release.

Funeral homes that enroll in the Obitdata.com service have direct access to accurate market-level reporting that details the market share of their home vs. a custom-defined competitive set. Now, Legacy.com-partnered newspapers will also be able to gain a richer understanding of the obituary-publishing trends of their local funeral homes as they seek to engage and provide the best products and services.

This investment by Legacy.com adds to a series of new offerings – some launched and others in the works – that enable funeral homes to tap into the power of the Legacy.com partner network. Legacy’s Funeral Home Local Spotlight has grown rapidly by funeral home demand, with more than 700 funeral homes selecting to be featured in this popular local-newspaper-based program, providing significant brand exposure, online traffic, and incremental flowers revenue at no cost to participating funeral homes.

Legacy's flagship service of guest book screening 24/7/365 is also expanding rapidly, with over 4,000 funeral homes taking advantage of the fully-moderated, combined funeral home/newspaper guest book program. This unique product offering allows families and friends to see all online condolences in a unified feed available on both the funeral home and newspaper websites, resulting in more content and a better user experience for all parties.

Now Obitdata.com joins Legacy's other offerings. The easy-to-use reporting service keeps funeral home directors on top of any shifts in market share at a glance without allocating staff to tediously track obituaries across their geographic market. “Legacy.com is the ideal home for Obitdata.com,” said John Bikus, Obitdata's founder and CEO. “Their commitment to product innovation and serving funeral homes will benefit existing and future funeral industry customers of the service. I'm excited by what comes next for Obitdata customers.”

“In Obitdata.com, John Bikus created the most impressive service of its kind in the funeral industry, and we look forward to building upon this success,” said Stopher Bartol, Legacy.com's founder and CEO. “His customers tend to be progressive, successful, growth-oriented funeral homes. We're excited at the prospect of making Obitdata available to more homes that value the ability to track their competitive position vs. their local competitors.”

Visit www.legacy.com for more information.

Posted April 17, 2017
 
























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