Kates-Boylston Publications – Webinar

Marketing to Baby Boomers


Marketing to Baby Boomers

Get the marketing advice you need to get more baby boomers interested in doing business with your firm.

This critical demographic is huge. In fact, the baby boomer generation accounts for nearly 80% of the total wealth of the nation. Baby boomers are the wealthiest, best educated and most sophisticated of purchasers. If you treat them like every other customer, you're going to leave profits on the table.


Mayra Ruiz, founder of digital marketing and social media firm Ruiz McPherson Communications.

April Remedies, general manager of Forest Park Cemeteries and Funeral Home in Shreveport, La.

You'll learn:

  • What to say in marketing messages to boomers.
  • What to do to get boomers to visit your location.
  • What to budget, and how to spend your money.
  • How to increase response rates and close more deals.
  • And much more!
It doesn't matter if you are an owner, funeral director, preneed salesperson or cemetery professional, you'll gather the insights and tools you need to market to boomers with technology and intelligence.

Price: $99
Purchase this product


Selected Plans 2018 NextGen Seminar...
Funeral Service Foundation Elects i...
Passare Releases Advanced Preneed I...
More industry news