Kates-Boylston Publications – American Cemetery
 


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The Complete Preneed Perspective
By Daniel M. Isard

The Complete Preneed Perspective is one of the most detailed books ever written about the preneed industry. With the help of some of the top thinkers in the profession, Daniel M. Isard dissects every aspect of preneed – from its historical beginnings to its modern-day operations.

The book details all aspects of preneed, including:










How preneed is handled internationally
Best practices to sell more preneed
How to grow market share without the guarantee
Advance selling techniques
Lead generation tools
Working with third-party marketers
Business ethics
Measuring profitability
And much more!

 

The book includes individual contributions from:

- Steve Lang — vice president of marketing for
  Homesteaders Life Co.
- Curtis Rostad — executive director of the Indiana
  Funeral Directors Association
- John Kamm — majority owner of All Nations Society
  Co., Ltd., Japan's first foreign-owned
  funeral company.
- Quinn Eagan — founder of Preneed Funeral Program
- Jackie Thomas — a preneed counselor in Minot, N.D.,
  with the Thomas Family Funeral Home
- Glenn Gould — MKJ Marketing
- Coleen Murphy Klein — NFDA director of professional
  development
- Dr. Ralph Klicker — founder and president of the
  Thanos Institute
- And several more innovative leaders and thinkers in
  funeral service!

 

About the Author: Daniel M. Isard is president of The Foresight Companies, a financial consulting firm to funeral home and cemetery owners throughout North America. Since 1984, he has appraised more than 2000 funeral homes and several hundred cemeteries, including firms that own crematories. He has served as an expert witness for more than 75 legal matters over the past 20 years. He's also the author of The Dealmaker's Guide for Funeral Home Transactions.


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