Kates-Boylston Publications – Webinars

  FEATURED WEBINAR
August 22 2017
2PM (EST)

The Importance of Building a Strong Trust Team

Funeral and cemetery professionals recognize the trust families and individuals place in them when it comes to preplanning, prefunding arrangements and perpetual care. Today, it’s more important than ever to build a strong and knowledgeable trust team.

Presented by Funeral Services, Inc

How To Webinar Series

Join us each month for a free how-to webinar to help you navigate all of your business challenges and make 2017 your best year ever!

August 22 2017
2PM (EST)

How to Build Your Cremation Profitability

The national cremation rate has topped 50 percent and is only going to continue to climb. But the increase in cremation doesn't have to mean shrinking profits for your funeral home.

Presented by CANA

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September 26 2017
2PM (EST)

How to Bring Your Technology into the 21st Century

It’s hard to keep up with the latest in technology when faced with the daily pressures of running a business and serving families in need. But outdated, old and slow computers and programs can cause you to work harder than you need to. Learn how you can make the latest programs and solutions work for you.

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How to Market Your Preneed Program
Originally aired July 20, 2017


Your firm's preneed program can be an important part of your funeral home marketing. Learn how to get the message out and connect with families.

Sponsored by Global Atlantic Financial Group

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The Secrets to Facebook Success for Death-Care Professionals Originally aired April 25, 2017

Zack Garbow, co-founder of Funeral Innovations, will share the secrets to succeeding on Facebook for funeral homes, crematories and cemeteries. He'll explain everything you wanted to know about Facebook but were too afraid to ask.

Sponsored by Funeral Innovations

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How to Create a Culture of Pre-need at Your Funeral Home Originally aired March 21, 2017

Funeral professionals often maintain a certain distance between the pre-need and at-need sides of their businesses. But this separation can create division among staff and result in miscommunication, misunderstanding and – ultimately – less satisfying experiences for the families you serve. Learn how to incorporate pre-need staff into your at-need business (and vice versa) and communicate the value of pre-need to all your staff members.

Sponsored by Homesteaders Life Company

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How to Increase Call Volume via Online Marketing
Originally aired February 21, 2017


Technology is rapidly changing how we do business. If you don’t keep up, your business is likely falling behind. Welton Hong, president of Ring Ring Marketing, offers advice and insights on how to get the full benefits of technology to help your business grow.

Sponsored by Ring Ring Marketing

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How to Build a Great Aftercare Program
Originally aired January 24, 2017


It’s easy to overlook aftercare in the rush of day-to-day business. Join Michael Anderson, vice president of marketing and business development at Precoa, and Candace Franco, director of Precoa’s training and education program, to learn how to make your aftercare program a vibrant and integral part of your operations.

Sponsored by Physicians Mutual

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